Inside Amazon, Bezos became known for his limitless curiosity and, occasionally, a flaring temper. I don't believe in bet-the-company bets." What matters is that companies that don't continue to experiment, companies that don't embrace failure, they eventually get in a desperate position where the only thing they can do is make a 'Hail Mary' bet at the end of their corporate existence. None of those things are fun, but they don't matter. It was like giving myself a root canal with no anesthesia. Literally," Bezos said in a 2014 interview with Business Insider. "I've made billions of dollars of failures at. ![]() Bezos' appetite for innovation seeped through all levels of the company, cemented by his credo that it was "always Day 1 at Amazon." He encouraged his employees to take risks, even if that led to spectacular failures, like the ill-fated Fire Phone.
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